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Allis Chalmers
In 1901, the tractor brand Allis-Chalmers was founded in Milwaukee through a merger of several companies. You may immediately recognize the brand by its distinctive orange color. That orange color made Allis-Chalmers well known throughout the agricultural sector. However, the brand stood out not only because of its appearance, but also because of its innovations.
Allis-Chalmers was the first company to introduce rubber tires on agricultural tractors. It was also the first brand to understand that a streamlined design was important for boosting sales.
The First models and the competition with Fordson
In 1914, Allis-Chalmers introduced its first tractor to the market: the 10-18, a compact three-wheel tractor with 18 horsepower. More models followed, but sales figures continued to lag behind. The reason was Fordson, which sold its tractors at much lower prices.
Allis-Chalmers responded strategically by lowering its own prices, and sales quickly increased as a result.
The switch to rubber tires
Older tractors often ran on steel wheels, but municipalities increasingly complained about the damage they caused to roads. Allis-Chalmers saw an opportunity and switched to rubber tires. At first, there was little interest, as farmers preferred to stick with steel wheels. However, through smart marketing and promotion by Allis-Chalmers, this gradually changed. More and more farmers chose rubber tires — and therefore chose Allis-Chalmers.
New models and the end of an era
After the Second World War, Allis-Chalmers introduced several new tractor models, including the Model B, the Model G, the D-series, and the ED40. In the 1950s, the FD-series followed. The brand also entered into partnerships with other manufacturers, but despite these efforts, sales of the models gradually declined.
In 1985, the American success story came to an end when Deutz acquired the brand. In the years that followed, the tractors were sold under the name Deutz-Allis.